Global Influence and Strategic Thinking：21 credits
GIC114 – Applied Public Relations Strategies GIC117 – Strategic Communication and International Marketing GIC118 – International Communication and Public Affairs GIC219 – Brand Management and Innovative Thinking GIC220 – Management for Cross-media Integration GIC223 – Professional Business Presentation Skills GIC226 – Strategic Journalism and Global Issues GIC317 – Trends in Global New Media GIC411 – Strategic Leadership for Interdisciplinary Collaboration GIC413 – Intercultural Negotiation and Bargaining Strategies
Applications of Intelligent Media Technologies：9 credits
GIC119 – Visual Effects Production GIC215 – Interactive Multimedia Design GIC322 – Sound Design and Performance
Digital Community Communication：16 credits
GIC113 – Social Media in Practice: An Introduction GIC218 – Practicing Popular Culture in Digital Communities GIC224 – Consumer Culture in Digital Communities GIC225 – Advertising and Digital Influence GIC315 – Strategies for Social Media Fan Management GIC316 – Interdisciplinary Applications of Cultural and Creative Products GIC320 – Strategic Planning for Multi-Platform Projects GIC321 – Key Opinion Leaders and Social Media Interaction
