Professional Required Credits for the Program

24-48 credits

Film and Television Communication Module: 18 credits

Film Performance Practice (3 credits)
Makeup Studies (3 credits)
Broadcasting and Hosting (3 credits)
Video Editing (3 credits)
Virtual Reality and Augmented Reality Production (3 credits)
LVS Virtual Production Studio Practice (3 credits)
Advanced Film Production (3 credits)
Cross-Media Narratives (3 credits)
Podcast and Audio Practice (3 credits)
Advanced Audiovisual Technology and Creative Production (3 credits)

Data Intelligence and Marketing Communication Module: 16 credits

DBasics of Data Processing (2 credits)
Brand Storytelling and Visual Design (2 credits)
Big Data and Precision Marketing (2 credits)
Social Media and Content Marketing (2 credits)
Business Intelligence (2 credits)
Digital Advertising and Programmatic Buying (2 credits)
New Media Economy and Monetization Models (2 credits)
Global Brand Strategy and Management (2 credits)

Communication Technology Law Module: 8 credits

Introduction to Intellectual Property Rights (2 credits)
International Intellectual Property Law (2 credits)
Digital Copyright and Content Monitoring (2 credits)
AI Ethics and Future Technology (2 credits)

Cross-Module Courses: 14 credits

ICross-Cultural Communication and Global Perspective (2 credits)
Communication Technology and Social Change (2 credits)
New Media Ecosystems and Trend Analysis (2 credits)
Communication Leadership and Innovation Management (2 credits)
Corporate Communication and Crisis Management (2 credits)
Public Relations in the Digital Age (2 credits)
Global Digital Communication and Innovation (2 credits)