Learning Objectives

To equip students with the ability to plan, produce, and execute film and television communication projects, and to proficiently utilize various types of studios and professional filming equipment to create digital audiovisual content.

To train students to apply AI, data platforms, and intelligent devices in audiovisual content creation, style adaptation, and automated editing, thereby enhancing creative efficiency and professional performance.

To strengthen students’ understanding and application of global marketing trends, cross-cultural brand communication, and international media strategies, enabling them to design communication plans with global impact.

To develop students’ abilities to design, manage, interact, and analyze audience engagement behaviors on social media and digital platforms, enabling effective brand management and issue advocacy.

Through hands-on courses, industry collaboration, and project-based creative work, students are trained to integrate visual storytelling, technology, and strategic communication, enhancing their employability and competitiveness in the fields of digital content, media production, and communication technology.